Wanting to market your business but don’t know where to start? Sometimes you need to go to the basics, for instance email marketing. While there are many SEO and Marketing strategies to use, starting with email marketing is often once of the lower cost, yet high yield options for a growing company. You may ask, are email campaigns still relevant? The answer is yes; they are in fact highly successful and often have a high conversion rate. Clients are spending more and more time online, and email is one of the most used ways to stay in their sight. You are able to quickly and easily inform customers of new products, sales, and promotions, all in an easy to use and easily consumable format.
Some of the reasons to use email marketing include:
- Each email will set a personal tone with the client, create templates for each demographic
- You can easily monitor results of campaigns, to know what worked well, and what didn’t.
- You can add limited time coupons or sales, this adds urgency and often produces more sales
- You stay in a customer’s mind, by them seeing weekly or monthly emails
Email Marketing is Affordable
Another reason for email is the affordability. Paying for ads on Facebook, Google, and Instagram all come at a price, often hundreds or thousands of dollars. With email marketing, the cost is significantly less. For a fraction of the price, you can send out thousands of emails, often with a better click/open rate than traditional ads.
Collect Quality Emails and Engage your Base
You can collect quality emails in a number of ways. Whenever a client makes a purchase from you, this should be an instant east way to get their email. They can either submit their email to create an account on your site, or you can have a banner ad for a discount if they submit their email. You can also write blogs and information pieces. Customers and readers who like what you have to say, or the topic interests them, they will be interested to subscribe to your newsletter or blog. Of course, you have to handle the client’s information with the upmost respect and care. Never sell a customer’s email address to a third party. You want to build trust with the client, ensure they keep coming back. Also, do not send too many emails, once a week or a couple times a month is enough. You want to be seen, but not an annoyance, respect of a customer’s time is important.
Make Campaigns Automated
You are busy running a business; you don’t need to be spending your precious time handling email campaigns. Third party email marketing companies, such as Constant Contact, makes email campaigns super simple and cost effective. You are able to automate adding and removing email addresses, and you can automate the sending of the emails. Set it up to send every two weeks or more, and everything is taken care of. All you will need to do is upload new content or pictures, and everything else is a breeze. You can setup emails to send on certain holidays, such as Christmas, Easter, etc. You are able to see all the data from the campaigns with ease, you can see open rates, click through rates, and bounce back rates. This allows you to modify campaigns to have the highest chance of success rate.
Email Marketing in Florida
These suggestions will work for both large and small companies. I highly suggest customers utilize this service to ensure constant growth, increased revenue, increase brand awareness, and earning the customers trust. Marketing a business is a constant uphill battle, but integrating email marketing into a plan is a definite recipe for long term success.